August 27, 2010

Promar Completes 5 Japanese Agricultural Export Studies for MAFF

Promar Consulting conducted 5 studies in 2010 concerning export issues for Japan’s Ministry of Agriculture. Projects ranged from market studies and regulation analyses to product branding. The five reports (available in Japanese only) are:

1) The US and UK Markets for Sushi and Sashimi-grade Fish

2) Japanese Aomori Apple Export Promotion and lessons from Australia’s Pink Lady Apple Branding Initiatives

3) Review of Japan’s Agricultural and Food Product Export Promotion Programs: A  comparison of Japan’s promotion program with the approaches of the US and Italy

4) Increasing Japanese Green Tea Exports to Russia

5) The Potential Impact of the New US Food Safety Law

In addition, Promar developed the Green Tea Database, an essential resource for green tea exporters covering 23 major export destinations; includes agrochemical regulations, plant quarantine requirements, labeling regulations, HACCP certification requirements, organic standards and other information essential to tea exporters. It can be downloaded here. (In Japanese only)