October 27, 2010

Review of Japan’s Agricultural and Food Product Export Promotion Programs: A comparison with the export strategies of the US and Italy and discussion of a proposed Food Basket Strategy

To help Japan MAFF meet its goal of 1 trillion JPY exports by 2013, Promar conducted a year-long study of two of the world’s most successful export promotion programs, those of the US and Italy. In a series of presentations and advisory group meetings with representatives from government and industry, we laid out our findings and recommended lessons that Japan could use to increase its exports.

This report is only available in Japanese.
Final Report March 2010
Additional Paper 1 September 2010
Additional Paper 2 October 2010