April 27, 2010

Japanese Aomori Apple Export Promotion and Lessons from Australia’s Pink Lady Apple Branding Initiatives

Promar analyzed the effectiveness of the “Pink Lady” apple brand strategy created by Apple and Pear Australia Limited (APAL) in order to assist Japan’s MAFF to determine how they could apply these successful marketing strategies to Aomori apples and other products within the Japanese agricultural sector.

This report is only available in Japanese.

Pink Lady Project II Final Report March 2010

Pink Lady Project I Final Report March 2009